Hi there! I'm Mat Camp.

I love to solve problems — all types of problems. During my 9-to-5, I like it if they relate to digital experiences. I'm always keen to hear about the next challenge I can help solve, so feel free to reach out.

I don't like to mince my words, and time is short so, I'll try to keep this brief. Below are the areas where I know I bring value to any role or project.

Product and project management
Agile is great — it's a list of ingredients from which you can create succesful projects, however, you still need to experiment to find the perfect\ recipe for each situation. It's not a one-size-fits-all approach. That's what I enjoy doing, and have done in the past.
Right mix of business and tech
I started my career as a developer - PHP, HTML/CSS/JS, MySQL, Linux, Apache, nginx. This experience helps me speak to developers and understand the root cause of blockers and challenges.
Metric focused and data driven
I trust my instinct, always, however an instinct tells you where to start looking for solid data that you can base a decision from. At every step of an agile build, it's important to have the data to answer the question of why are we building this, and, will it work. It's also important to put tracking layers into the work as it builds so we can measure its effectiveness and further optimise over time, or cut out features that didn't receive the hoped traction and move on.
Passion for people leading
Bringing a team together, to work towards a common goal, is a great accomplishment that I've experienced in the past. Success is best celebrated as part of a team.
Customer journey mapping
In past roles, one of the most enjoyable parts of planning for the web is considering the holistic view. How do we design a solution and content that contextually speaks to those coming from paid search, organic, email, or other channels. How do we leverage basic personlisation to deliver this whilst retaining a logical IA and footprint for crawlability and accessibility.
Clear communicator
Coming from a client facing tech role in the past, I learnt very quickly how to take the complex and make it comprehensible. The best projects are those that are most transparent. I take pride in managing internal and external relationships with integrity and honesty - this has served me well and has resulted in positive feedback and trusted long-lasting relationships in the past.

Relevant Experience

I started working in digital 10 years ago. I started at the coal face building websites by teaching myself HTML, CSS, JavaScript and PHP. Ain't the internet grand?

  • Senior Manager / Product Owner — CMS Strategy & Operations
    American Express - 2016 to Present

    I was brought in to help support the American Express team migrate their global CMS covering 21 markets to a new CMS solution (Adobe Experience Manager). My role is to engage and support the 20 non-US markets and understand their needs, pain points and roadmaps, and represent their voices at the global table. Additional to this, my experience in CMS migrations in the past meant I have supported the platform product definition around workflows, reusability of components/templates, governance and support/operations models for the 1000+ users.

    Responsibilities
    • Triage incoming build requests and consult with markets to advise on digital best practices and available solutions on the platform to suit their needs.
    • Track and roadmap all content uplifts by markets to ensure impact analysis of upcoming changes is catalogued and easily communicatable.
    • Partner with global teams who wish to build and roll out new experiences utilising the platform. Provide requirements capture, gap analysis and feature creation relating to the CMS platform.
    • Work closely with the Information Architecture owners to align user management with the point of arrival URL and content heirarchy to minimise total support requests.
    • Regularly review and adjust the help desk/support model in place for all markets to expedit responses and improve consistency of answers provided.
    Achievements
    • Instilled a documentation culture to the product team so that Confluence was a single source of truth of strategy and initiatives for reference and archive.
    • Fast tracked projects to the CMS by taking on an acting Product Owner role for other project teams, speeding up their delivery timeline significantly.
    • Coached the team on Agile best practices and brought in the use of acceptance criteria for all stories prior to requesting acceptance.
    • Defined a user group and permission strategy to minimise configuration duplication through group inheritence. This will reduce total time spent on user permission management by the help desk once fully rolled out.
    • Defined and drove the execution of integrating the CMS component library with the digital language system owned by the American Express brand.

  • Digital Experience Leader
    Flight Centre UK - 2014 to 2016

    Stepping into a more strategic role across the marketing organisation in Flight Centre UK, I was accountable for the strategy and delivery of all web channel projects across all owned digital properties.

    Responsibilities
    • Oversee team of 13 (developers, PM & UX) including all people management responsibilities.
    • Define quality assurance standards from design through to delivery and be ultimately accountable for all features on site.
    • Ensure alignment with international teams to minimise duplication of effort and leverage the benefits of being on a single centralised platform.
    • Negotiate and manage relationships with external design and development agencies.
    • Plan, implement and analyse A/B and Multivariate testing through VWO platform.
    Achievements
    • Architecting and getting global sign-off on greenfield product catalogue platform.
    • Acted as product owner and PM for first UCD project working with external UX agency (Foolproof).
    • Recruited management team for department - PM, Tech Lead and UX Lead.
    • Launched roundtheworldexperts.co.uk resulting in a 30-40% increase in store conversion rate and bounce rate reduction from 64% to 54% (and still reducing).
    • Drupal migration of flightcentre.co.uk and taking the site fully responsive.
    • Outlined strategy change for permanent and temporary content on flightcentre.co.uk to align partnership marketing activity with SEO activity (now launched and performing well I'm told)

  • Web Delivery Manager
    Flight Centre UK - 2013 to 2014

    As the web channel became an increasing priority for the business, I moved from a tech focused team leader role, to a strategy projects and ensure they were delivered as per stakeholder expectations.  Defined the strategy of migrating to Drupal and commenced this with internal development team.

    Responsibilities
    • Overseeing a team of six developers.
    • Act as project manager for team and work with brand marketers from web portfolio.
    • Report back to senior stakeholders on progress and performance of web initiatives.
    • Work with product merchandisers to get product from contract to customers via the web.
    • Provide support and SQL based reporting from internal enquiry system.
    Achievements
    • Implemented Agile into the business for the first time, using both Scrum and Kanban (project dependent).
    • Upskilled the team on Drupal and git to commence operations on new Acquia server stack
    • Migrated thetravelclub.co.uk on to Drupal
    • Managed the build and launch of flightcentrecareers.co.uk
    • Launched internal enquiry system across five brands and 600 consultants as well as automated daily reporting

  • Web Development Team Leader
    Flight Centre UK - 2011 to 2013

    Moved to the UK from Australia to set up Web Development team. Planned, scheduled and completed migration to internal CMS.

  • Web Developer
    Flight Centre Australia - 2011 to 2011

    Brought in to assist with business as usual queue of work before proceeding into project work for Escape Travel, Student Flights and Flight Centre websites.

  • Web Developer
    CybernamixQLD - 2007 to 2011

    Full cycle web development - scoping, architecting, design, development, testing, deployment, training and maintenance. Worked on various OOPHP developments.

Qualifications & Skills

I don't have a bachelors degree. There, I said it. Could I have studied one, yes, but instead I chose to enter the workforce straight out of high school and so far, this was the right decision for my career.

I've done courses and qualifications progressively over time based on those that are most relevant to the work I'm doing at the time. I learn best when I have a real problem in front of me to solve and learning from other real life examples. To keep my knowledge and understanding current, I attend Meetups, read case studies and blogs, and attend conferences/professional development sessions when availabe.

Qualifications

2017: American Express & Harvard Certificate in Leadership Excellence
Provided by Harvard Business Publishing in collaboration with American Express, this 3 month course focused on how to be a great leader - strategy definition and management, people management, tough conversations.
2016: Product Owner Training
This 2 day course was delivered by TEK Systems and taught the required knowledgebase required to be a Product Owner in an Agile environment. Although I had been practicing Agile long before this, it was good to refresh and align my knowledge with industry trainers.
2014: Postgraduate Diploma in Digital Marketing
Whilst living in London I studied part-time at The Institute of Digital Marketing (The IDM). I received a distinction after copmleting the 12 month diploma course, with a mark of 70%.
2009: Certificate IV in Graphic Design
I always had a passion for design, and dabbled in it, but undertaking this course allowd me to get an industry level understanding of how to create print ready content and design using both vector and pixel. I enjoyed the course immensely and was awarded Best in Class for my portfolio.

Let's talk

If you like the beat of my drum, feel free to say hi using the form below.

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